The u s dating services industry

“It’s hit an absolute homerun.” The Web has revolutionized this business and has brought affordable and convenient matchmaking to the masses.

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In the United States online dating accounts for 49 percent of the dating service industry revenues, while mobile dating accounts for 26 percent.

The rise of the internet has enabled those looking for romance to defy distances and connect with like-minded singles across the globe.

Many niche services are catering to very specific interests, certain ages, sexual orientations, religious and political affiliations, even certain medical conditions or preferred form of encounter.

The market features such websites as JDate, the online dating service aimed at Jewish singles or Farmers Only, the dating site for farmers, ranchers, cowboys, cowgirls or animal lovers.

Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.

Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.Pew Research surveys show 45-to-54-year-olds in America are just as likely to date online as 18-to-24 year olds, either because they’re divorced or far from the easier dating scenes of college campuses and first jobs.According to Mc Dermott, earnings for the first quarter of that year amounted to .9 million; profits were .1 million in 2002 versus .7 million in 2001.

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